MultiChoice Nigeria to increase prices of DStv subscriptions from May 1st due to economic challenges in the operating environment. The subscription price of all its packages has been raised.
MultiChoice Nigeria announces a price hike on DStv subscriptions
MultiChoice Nigeria has announced that it will increase the prices of its DStv packages starting from May 1, 2023. This will be the second time in two years that the company has increased its prices, with the first being in April 2022.
Details of the price increment
The new prices of the various DStv packages will see an increment of between 16.3% to 18.6%.
The Premium package, for example, will see a 16.7% increase from N21,000 to N24,500, while the Compact+ bouquet will see a 16.5% increment to N16,600 from N14,250 monthly.
Justification for the increment
According to an internal memo sighted by Piggybank, MultiChoice Nigeria justified the price increment as a result of the various economic challenges confronting the business.
The company stated that the increase was to enable them to continue delighting their customers with great entertainment anytime, anywhere, while ensuring sustainability and provision of quality services.
Offer to subscribers
To cushion the effect of the price increment, MultiChoice is offering a price lock offer to subscribers who renew their subscriptions before their due dates.
This offer allows customers to pay the old rates for 12 months if they pay monthly before the expiration of their subscriptions.
Pre-new price kick in, yearly paying subscribers can continue paying old rates.
Similar increment in other countries
MultiChoice had previously reviewed its prices upward in its home country, South Africa, in February 2023, which took effect from April 1st, 2023.
Price lock offer MultiChoice Nigeria has announced a price lock offer to cushion the effect of the price increment on subscribers.
The offer allows customers to pay the old rates for 12 months if they renew their subscriptions before the expiration of their current subscriptions.
Similarly, subscribers who pay for one year at once, before the new prices kick in, will also enjoy the old tariffs.
Justification for increment According to an internal memo sighted by PiggyBank, MultiChoice Nigeria justified the price increment as a response to the various economic challenges confronting its business operations.
MultiChoice Nigeria reviewed the prices of its packages to provide great entertainment to its customers at all times and locations.
The company acknowledged the challenging economic climate and increased prices to the lowest possible point to ensure sustainability and quality service provision.
Mission statement MultiChoice Nigeria reiterated its mission to deliver value to its customers by making great entertainment accessible.
The company stated that its key priority is to put its customers’ needs at the heart of everything it does.
Impact of the increment The increment in the prices of DStv packages has been met with mixed reactions from subscribers, with many expressing disappointment and frustration.
Some subscribers have called on the government to regulate the pay-TV industry and ensure that prices are fair and affordable.
The price increment by MultiChoice Nigeria comes at a time when Nigerians are already grappling with high inflation rates and economic hardship.
While the company has justified the increment as a response to economic challenges, many subscribers are calling for a more transparent and fair pricing system that takes into consideration their purchasing power.